What is Sustainable Fashion?
WHAT IS SUSTAINABLE FASHION?
"Sustainability is the paradigm of the 21st century that seeks a balance of ecologically sound, economically viable, socially just, and humane values." Anupama Pasricha, Associate Professor and Department Chair St. Catherine University, St. Paul, Minnesota
Segments of Fashion Sustainability (by Green Strategy)
To be 100% sustainable is a difficult, perhaps unachievable goal for the fashion industry. For example, fabrics are almost always created overseas, and so there is no avoiding the pollution of transporting them to our shores. And while we desire to use 100% organic thread in our garments, it frays and breaks when used with industrial sewing machines – and even if it didn’t, it would need to be dyed in small batches, making it unaffordable and possibly polluting someone’s water.
Every brand interprets sustainability differently. Large, established brands are slowly becoming sustainable, but the adjustment for them is difficult and laborious, and unfortunately, some are only “green” in appearance. A t-shirt may be made from organic cotton, but was it sewn at a sweatshop? If your clothing is cheap, it just means someone, somewhere, is not being paid fairly.
Here at Connecticut Country Clothing, we incorporate four of the above segments of sustainable fashion.
- We design high quality, timeless, modern classic women's blazers which are durable, transitional and seasonless - they do not go out of style, so can be worn for years. Sustainable fashion also means choosing clothing which has a long use life.
- We are green and clean – we use sustainable and/or organic fabrics and buttons from vendors who care about and minimize their impact on the environment. Our goal for the end cycle of our blazers is to be as close to 100% biodegradable as possible so they don’t last 1,000 years in a landfill.
- We support fair trade and oppose slave labor. We work with vendors who care about the ethics of the production chain, and who make a difference by enriching communities.
- We use On Demand manufacturing, which limits fabric waste and has a positive social and environmental impact. Our blazers are sewn to order. This means there is no wasted inventory for a landfill or incinerator.
- Our vision for the future is to be able to also rent our women’s blazers alongside selling them – but that is a future goal.