Below is an excerpt from SLOWW


Many sources define slow fashion by describing what it’s not. For instance, slow fashion is the antithesis of fast fashion. You’ll also see a variety of definitions for slow fashion because it’s been a dynamic and evolving concept over the last couple decades.

Let’s start by thinking about slow fashion in terms of the descriptions of slow living in general. In that case:

  • Slow fashion slows down the pace of shopping and consumption to ask the deep (tough) questions.
  • Slow fashion is a natural lifestyle choice.
  • Slow fashion is conscious and mindful.
  • Slow fashion is more timeless than trendy.
  • Slow fashion takes a long-term view as opposed to the fast fashion short-term view.
  • Slow fashion is about quality instead of quantity—garments that can last years or even a lifetime.
  • Slow fashion is purposeful and intentional.
  • Slow fashion is holistic and considers the whole product lifecycle.
  • Slow fashion is sustainable and doesn’t view products as disposable.
  • Slow fashion is ethical and looks at the connections between things—raw materials, the environment, human labor, etc.

And, like slow living, slow fashion is countercultural because it goes against the current societal norms that “more is more” and “faster and cheaper are better.”